A service × area matrix
Services and areas live as data in ACF. The combination makes the page; the team maintains just two lists.
Todo Service Hogar
A content architecture that turns 8 services and 59 areas of Buenos Aires into a site Google can index neighborhood by neighborhood, and one that already answers in ChatGPT, Copilot and Gemini.
67.6K
search impressions in 12 months
529
pages indexed by Google
1,000+
queries ranking
59
areas of Buenos Aires covered
01 – The challenge
Eight services across fifty-nine areas is nearly five hundred different searches. To Google, each one is a different page.
Writing them by hand was never realistic. Generating them without judgment was worse: hundreds of near-identical pages are duplicate content that takes the whole domain down with it.
- 01 Hundreds of URLs carrying the same text with only the neighborhood swapped.
- 02 With no real local signals, the map pack decides before the site loads.
- 03 Every new service meant rewriting 59 pages by hand.
- 04 None of the content was written in a form an assistant could quote.
The multiplication
8 services × 59 areas = 472 combinations
Services
- Washing machines
- Fridges
- Air conditioning
- Water heaters
- Boilers
- Microwaves
- Dishwashers
- Dryers
Areas of Buenos Aires
Every cell is an area with its own text: its avenues, its kind of building, and the faults that actually turn up there.
02 – What we built
A content system that generates the pages.
Content unique to each neighborhood
Every area brings its own references, avenues, building types, the faults seen there, so no page repeats another.
Technical SEO underneath
LocalBusiness and Service schema, internal links between neighboring areas, segmented sitemaps and clean canonicals.
Written to be the answer
Headings phrased as questions with direct answers under them: the shape an answer engine can quote.
- Local SEO
- AEO
- GEO
- WordPress
- Custom theme
- ACF
- Schema.org
03 – Results in 12 months
From nothing to 529 indexed pages and more than a thousand queries ranking.
67.6K
Search impressions
The first 12 months after launch, according to Search Console.
529
Pages indexed
Stable indexing, with no duplicate-content penalties.
1,000+
Queries ranking
Mostly service plus neighborhood, with clear intent behind them.
3
Assistants citing the site
ChatGPT, Copilot and Gemini return it as a source.
04 – AI search
The site now turns up as the answer as well as a link.
The area pages are written so an assistant can quote them: one question per heading, a direct answer underneath, and service details marked up with schema.
- ChatGPT Returns the site as a source for repair queries by area.
- Microsoft Copilot Cites the area pages when answering about repairs in Buenos Aires.
- Google Gemini Pulls service and coverage details straight from the structured markup.
Does your business sell neighborhood by neighborhood too?
Let's talk about your content architecture before writing the first page.