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Social Ads

Paid campaigns on Meta, Instagram, TikTok and LinkedIn

  • Setup: 2-3 weeks

Paid social that starts from creative, not from targeting

On social platforms the creative does most of the targeting. We build campaigns around a set of ideas worth testing, run them against real audiences, and put budget behind whatever earns it, instead of pouring spend into one ad and hoping.

  • Creative built for the format, not resized into it
  • Budget behind what earns it, not behind one guess
  • Tracking in place before the first peso is spent
  • Audiences built from your own customer data
  • Reporting on cost per result, not impressions

Have your paid social audited

We will look at what is running today and tell you what is worth keeping

Audit my ads
Several ideas start on equal budget. By week three the spend has moved behind the one that earned it.

What this covers

  • Meta Ads across Facebook and Instagram
  • TikTok Ads, built for the format rather than resized
  • LinkedIn Ads for B2B and recruitment
  • Audience building from your own customer data
  • Remarketing to people who already engaged
  • Structured creative testing, not one ad at a time
  • Reporting against cost per result, not impressions

Where does this stop and Campaigns & Ads start? Paid social lives here, because it runs on the same creative and the same community as the organic side. Google Search, Display, Shopping and YouTube live in Campaigns & Ads, where the job is intent rather than attention.

How a campaign gets built

The order matters: offer first, creative second, targeting last. Doing it the other way round is how budget gets spent proving that an unclear offer does not sell.

  1. Offer & measurement

    What is being sold, to whom, and how we will know it worked. Tracking goes in before the first peso is spent.

  2. Creative set

    Several distinct angles produced for the format, not one idea in four sizes.

  3. Launch & learn

    Campaigns go live with enough budget per variant to reach significance, and we let them run before touching anything.

  4. Scale & refresh

    Budget moves to what works, losers are cut, and new creative enters before fatigue shows up in the cost per result.

The numbers we report on

Reach and impressions are inputs, not results. These are the figures that decide whether a campaign continues.

Cost per result

Per lead, per purchase, per booking: whatever the campaign was actually for, tracked to the platform and to your own analytics.

ROAS

Return on ad spend where there is revenue to attribute, with the gap between platform-reported and real revenue stated plainly.

Creative fatigue

Frequency and rising cost per result, watched so refreshes happen before performance falls off rather than after.

Incrementality

Whether remarketing is buying conversions that were going to happen anyway, which is the most common way paid social flatters itself.

I want budget behind this

Tell us the offer and the monthly spend, and we will tell you if paid social is the right home for it

Schedule consult

Questions about social ads

We answer the most common questions about our services

What is the minimum budget worth starting with?

We suggest at least $500 a month in media per platform, plus the management fee. Below that a test rarely gathers enough data to tell a good ad from a bad one, and you end up paying for an answer you cannot trust.

Do you produce the ad creative?

Yes. It is the same team that handles Content Creation, so the ads look like the rest of your feed rather than like something bought from elsewhere.

How is this different from Campaigns & Ads?

Paid social is here. Google Search, Display, Shopping and YouTube are in Campaigns & Ads. They are different jobs: one interrupts attention with something worth watching, the other answers a search someone already made. Most brands eventually want both, and we run them so they do not bid against each other.

Who owns the ad account?

You do. We work as a partner on your Business Manager, so the account, the audiences and the historical data stay with you if we ever stop working together.

Ready to put budget behind it?

Tell us the offer and the monthly spend you have in mind. We will tell you honestly whether paid social is the right place for it.

Request quote

Ready to transform your business?

Contact us today and discover how we can take your brand to the next level

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Contact Information

Hours

Mon – Fri: 9:00 – 18:00 (GMT-3)

Why Choose Us?

  • Personalized strategies
  • Measurable results
  • Expert team

Explore our Social Media Ecosystem

Four parts of one job. Content gives you something worth following, community management answers the people who do, paid social buys reach for what already works, and the reporting tells you which of the three to spend more on.

Social Media Management

The full programme: content, community, paid social and the reporting that says which of them is working.

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Content Creation

Posts, reels, carousels and stories produced for the platform they run on, not resized for it.

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Community Management

Daily replies to comments, mentions and DMs, in an agreed brand voice, with real enquiries routed to you.

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Social Ads

Paid campaigns on Meta, Instagram, TikTok and LinkedIn, built around creative worth testing.

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Analytics & Reporting

Web and social measurement reconciled into one monthly report you can act on.

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