SEO Glossary
Plain definitions of the terms that come up in this work, written by the people doing it. No jargon defended with more jargon.
Looking for the Social Media terms?
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Canonical tag
A tag that tells search engines which URL is the authoritative version of a page that can be reached several ways.
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Core Web Vitals
Google's three measurements of real-world page experience: loading, interactivity and visual stability.
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Crawl budget
The number of pages a search engine is willing to fetch from a site in a given period.
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Search intent
What the person typing a query is actually trying to do, which decides what kind of page can rank for it.
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SEO (Search Engine Optimization)
The practice of making a website the result a search engine chooses to show, without paying for the placement.
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SERP
The search engine results page: everything an engine shows in response to a query, including the features around the ten blue links.
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Structured data
Machine-readable markup that tells a search engine what the things on a page are, rather than leaving it to infer them.
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