Skip to content
Back to Social Media

Analytics & Reporting

Make smart decisions based on real data from your site and social networks

  • Implementation: 1-2 weeks
Begin Your Project View case studies

Numbers you can act on, in one place

Transform data into growth with our advanced web and social analytics. We implement tracking systems to optimize your strategy based on actionable insights.

  • One view of web and social instead of four dashboards
  • Platform numbers reconciled against your own analytics
  • Conversions and revenue tied back to source
  • Clear ROI on every channel you fund
  • Decisions argued from data rather than habit

Have your tracking checked

Send us access to what you have today and we will tell you what it is measuring wrongly

Check my setup
The left column is easy to grow and easy to ignore. The right column is what we report on.

What this covers

  • Google Analytics 4 Configuration
  • Advanced Google Tag Manager
  • Conversion Tracking
  • Sales Funnel Analysis
  • Social Media Analytics (Facebook, Instagram, TikTok, LinkedIn)
  • Engagement & Follower Growth Tracking
  • Monthly Reports
  • Strategic KPIs by Industry
  • Optimization Recommendations

Why does this sit with Social Media? Because it is where the measurement gap is widest. Search traffic largely reports itself; social reach, engagement and paid results live in four dashboards that disagree with each other and with your own analytics. Reconciling them is the work.

From tracking to decisions

Measurement only pays for itself at the last step. The first three exist to make that one trustworthy.

  1. Initial Analysis

    We evaluate your goals and current systems

  2. Configuration

    We implement advanced tracking and tools

  3. Reporting

    We create personalized visual reports

  4. Optimization

    We analyze data and provide insights

What you get every month

A report is only useful if it changes something. Ours is built around the four questions worth asking.

Where traffic came from

Organic, paid, social and referral separated properly, with the self-reported platform numbers reconciled against your own analytics.

What it did

Conversions, inquiries and revenue tied back to source, so channel budget is argued from data rather than habit.

Social performance

Reach, engagement and follower growth across Facebook, Instagram, TikTok and LinkedIn, in one view instead of four.

What to do next

A short list of recommendations with the reasoning attached: the part that makes the rest worth reading.

I want to know what is working

A short call is usually enough to tell you whether your numbers can be trusted

Schedule consult

How we actually do it

We start with an audit of what is already measured. We open GA4, Google Tag Manager, Search Console and the native analytics of each social network, and list what is tracked, what is duplicated and what is missing, often conversions that were never defined.

Then we agree with you on the events that matter, such as form submissions, WhatsApp clicks, calls or purchases. We implement them through Tag Manager, mark the right ones as key events in GA4 and test each one in preview mode before publishing the container. Social data comes from Meta Business Suite and the native analytics of Instagram, TikTok and LinkedIn, reconciled with GA4 so every channel is judged on the same terms.

  1. Month 1audit, measurement plan, events implemented and tested, and a first baseline per channel.
  2. Month 2the first full report, with each conversion attributed to its source and medium.
  3. Month 3trends against the baseline and the first recommendations to move budget or effort between channels.

The monthly report answers four questions: where visitors came from, what they did, which channel produced qualified leads or sales, and what we recommend changing.

A real example

For Vinnie Fisher’s LinkedIn we counted original posts only and ranked them by reactions plus comments, so reposts did not blur the picture. Over 12 months that meant 245 posts, 2,949 reactions and 1,016 comments, reviewed every month.

The reviews surfaced two clear patterns. Fast reactions to big news multiplied the conversation, with the top post earning more than seven times the average reactions, and plain-language regulation started the most debate among executives. Both changed the calendar. See the Vinnie Fisher case study.

What we check before calling it done

  • Every key event fires once per action, tested in Tag Manager preview and GA4 DebugView.
  • Key events in GA4 match the business goals agreed with you.
  • Internal traffic, including your own team’s visits, is filtered out.
  • UTM parameters follow one naming convention across every channel.
  • Search Console is linked to GA4.
  • Cross-domain tracking is set up when checkout or booking happens on another domain.
  • You hold admin ownership of every account, and our access is a user role you can remove.

When it is not the right service

If your site gets very little traffic, a full measurement setup will mostly measure silence. Grow the traffic first with SEO or Campaigns & Ads, and keep tracking to the basics until then.

If what you need is the whole social channel run, reporting included, the full Social Media Management service already covers it.

And if you need a data warehouse or custom BI dashboards across many business systems, a dedicated data team is a better fit than this service.

Questions about analytics and reporting

We answer the most common questions about our services

How often do I receive reports?

We provide personalized monthly reports based on your specific needs. We also offer quarterly review sessions.

Can you integrate data from different platforms?

Yes, we integrate data from multiple sources such as social media, CRM, ecommerce platforms, and advertising tools for a unified view.

Do we keep the setup if we stop working with you?

Yes. Everything is configured inside your own Google Analytics, Tag Manager and platform accounts. We are given access to them; we do not put your data inside a tool only we can open.

Why do Meta and GA4 show different numbers?

Because they count differently. Meta credits a conversion to an ad that was viewed or clicked within its attribution window, while GA4 credits the source of the session under its own model. We show both in the report and base budget decisions on your own analytics.

Can you track WhatsApp inquiries?

Yes, up to the click. A tap on a WhatsApp button or link is tracked as an event in GA4 through Tag Manager. The conversation itself happens outside your site, so we agree with your team on a simple way to record where each chat came from.

What do you need from us to start?

Admin or editor access to GA4, Tag Manager and Search Console, access to the analytics of your social accounts and a short conversation about what counts as a result for your business.

Want to know what is actually working?

Send us access to what you have today. We will tell you what it is measuring correctly and what it is not.

Request quote

Ready to talk about your project?

Contact us today and we will build a plan for your brand together, with clear goals and timelines

Chat with us on WhatsApp

The fastest way to reach us. Send a message and we will reply right away.

Message us on WhatsApp

Contact Information

Hours

Mon – Fri: 9:00 – 18:00, Sat: 10:00 – 14:00 (GMT-3)

Why Choose Us?

  • Personalized strategies
  • Measurable results
  • Expert team

Explore our Social Media Ecosystem

Four parts of one job. Content gives you something worth following, community management answers the people who do, paid social buys reach for what already works, and the reporting tells you which of the three to spend more on.

Social Media Management

The full program: content, community, paid social and the reporting that says which of them is working.

View service

Content Creation

Posts, reels, carousels and stories produced for the platform they run on.

View service

Community Management

Daily replies to comments, mentions and DMs, in an agreed brand voice, with real inquiries routed to you.

View service

Social Ads

Paid campaigns on Meta, Instagram, TikTok and LinkedIn, built around creative worth testing.

View service

Analytics & Reporting

Web and social measurement reconciled into one monthly report you can act on.

View service

From the glossary

The words on this page, defined

See the whole glossary
Chat with us!