Notes on digital marketing, branding, SEO and the web, written by the people doing the work.
What studies from Seer, Pew, Ahrefs and others show about AI Overviews and click-through rates, and how to get cited inside them.
Read more: AI Overviews Are Stealing Your Clicks: Here’s How to Show Up in Them AnywayBuffer's data on the best days and times to post on Instagram, why timing matters less than it used to, and how to find your own.
Read more: Best Time to Post on Instagram in 2026: What 9.6 Million Posts SayWhat SEO agencies, freelancers and consultants really charge in 2026, from retainers to hourly rates, based on published provider surveys.
Read more: SEO Agency Pricing in 2026: What You Should Actually Expect to PayReported data on LinkedIn company pages vs personal profiles, how much to trust it, and a practical posting plan for small businesses.
Read more: LinkedIn Company Page vs Personal Profile: Where Should You Post?Free and paid ways to check whether ChatGPT, Perplexity and Google AI Overviews mention your brand, with tool prices compared.
Read more: How to Track Whether Your Brand Shows Up in AI Answers (Free and Paid Tools)What social media management costs in 2026 for small businesses, from freelancers to full-service programs, and what each price level includes.
Read more: Social Media Management Pricing: A Transparent Breakdown for Small BusinessesHow ChatGPT, Perplexity and Google AI Overviews choose their sources, where citations actually go, and a practical checklist to make your site reachable, quotable and corroborated.
Read more: The Complete Guide to Getting Cited by ChatGPT, Perplexity, and Google AI OverviewsSocialinsider's 2026 data on Instagram engagement by format, and how to choose between Reels and carousels for reach, saves and teaching.
Read more: Instagram Reels vs Carousels in 2026: Which Format Should You Post?What generative engine optimization (GEO) costs in 2026: published retainer ranges by tier, what the work is made of, audits and add-on pricing, and questions to ask before you buy.
Read more: Generative Engine Optimization (GEO) Cost: What You Should Expect to PayWhat answer engine optimization (AEO) agencies publish for pricing in 2026: retainer ranges by tier, how named agencies compare, and how to judge a quote.
Read more: Answer Engine Optimization Pricing: What Agencies Actually Charge in 2026What AI search optimization (AEO, GEO and AIO) really costs: published monthly retainer ranges by tier, what drives the price, and what to check in a proposal.
Read more: How Much Does AI Search Optimization (AIO) Cost in 2026? A Full Pricing BreakdownTraditional SEO, AIO, AEO and GEO get used almost interchangeably, but they optimize for different things, show up in different places, and take different amounts of time. Here is the plain, grounded breakdown of each and how to sequence them.
Read more: SEO vs AIO vs AEO vs GEO: What Actually Changes
