Skip to content
Back to SEO

ChatGPT Ads Agency

Native placements inside ChatGPT answers, for the moment when someone is deciding rather than browsing

  • Setup: 2-3 weeks
Begin Your Project View case studies

Advertising right where the answer is

Capture high-intent traffic with native ads on ChatGPT. Position your brand in conversational search answers exactly when decisions are made.

  • Reach people mid-decision rather than mid-search
  • Higher conversion rate than traditional search
  • An unsaturated auction: very few advertisers are here yet
  • Positioning as an authority in your industry
  • Runs alongside AIO, AEO and GEO rather than against them

Find out what ChatGPT says about you today

We run the queries your buyers run and show you what the model answers, who it cites, and where a placement would land

Request the AI audit
The sponsored slot and the cited source sit on the same screen. The second is what makes the first land.

What the service covers

  • Native ads on ChatGPT
  • Contextual sponsored answers
  • Generative Engine Optimization (GEO)
  • Brand citation as an authoritative source
  • Conversational intent segmentation
  • Visual formats in chat
  • AI visibility reports

A new channel, treated like one . Advertising inside ChatGPT is young, the formats are still changing, and anyone who tells you they have it solved is guessing. We run it as a measured experiment with a real budget, report what it actually returns, and say so if the answer is that your money belongs elsewhere.

How we run a ChatGPT Ads account

The paid placement and the organic work feed each other: the model has to know who you are before a sponsored answer reads as credible, so the audit that starts the campaign is the same audit that starts the GEO work.

  1. AI audit

    We analyze how ChatGPT currently perceives and cites your brand.

  2. Configuration

    We prepare your assets and connect to the OpenAI ad network.

  3. Content optimization

    We adapt your site to be the source the model prefers to quote.

  4. Launch and adjustment

    We activate the ads and refine them against the real queries they appear on.

What we report on

Chat is not a results page, so the usual impression and position metrics do not transfer. We measure the things that exist in this channel.

Answer presence

How often your brand appears in the answer for the queries that matter, paid and organic separately.

Citation quality

Whether the model quotes you as the source or mentions you in passing, which are worth very different amounts.

Cost per qualified visit

What the channel costs against traffic that arrives already knowing what it wants.

Test the channel before your competitors do

Book a session and we will tell you whether your category is worth advertising in yet

Book a session

SearchGPT advertising: what it is and how we run it

SearchGPT advertising means paying for sponsored placements inside ChatGPT search, the mode where ChatGPT browses the web and answers with cited sources. SearchGPT was the name of the 2024 prototype that became ChatGPT search, so when people search for SearchGPT ads today, this is the channel they mean.

Formats and availability still change by market, so the first thing we check for any brand is whether sponsored placements are open for its country and category. If they are not, we say so before any budget is committed.

How we run a SearchGPT campaign at North Blue:

  1. We start from the prompts your buyers use.We write the questions your buyers actually type into ChatGPT, in their own phrasing, and run them to see which brands and sources each answer already names.
  2. We check whether your site is one of the cited sources.A sponsored slot sitting next to an answer that quotes a competitor works against you, so if your pages are missing we fix that first: answer-shaped pages, structured data and a consistent brand entity.
  3. We launch with a capped test budget and a fixed review date.Every link carries UTM tags, so sessions and qualified leads from ChatGPT show up in GA4 next to your other channels.
  4. We decide with data at the review.If the channel returns, we scale it. If it does not, we move the budget to the organic work that compounds.

That organic side is covered by our AEO service and GEO service, which make your site the source the model prefers to quote before and while the ads run.

How we actually do it

Before any ad goes live we set up measurement. Conversions are defined in GA4 and fired through Google Tag Manager, every ad link carries its own UTM parameters and we test the full path from click to form submission ourselves. Without that, ChatGPT traffic gets mixed into referral or direct, and nobody can say what it returned.

Then we choose the landing page. A visitor arriving from a conversation already has context, so we send them to the page that continues it, usually a service or product page with the answer, the proof and the next step on one screen, instead of the home page.

  1. Month 1availability check for your market, tracking in GA4 and Tag Manager, a landing page review and a first test with a capped budget.
  2. Month 2we keep the placements that bring engaged sessions, pause the rest and fix the landing page wherever visitors drop off.
  3. Month 3we compare cost per qualified lead with your other paid channels and recommend whether to scale, hold or move the budget.

The monthly report shows spend, sessions, conversions and cost per qualified lead for ChatGPT next to Google Ads and your other channels, with the same definitions for all of them.

A real example

The channel is new, so the example we can show is the half we fully control: the page the click lands on. For Novo Tour, an Argentine travel agency, we rebuilt the site in WordPress with ACF around the inquiry, with clear templates, forms placed where interest peaks and PageSpeed above 90 on mobile and desktop.

The conversion rate more than tripled after launch, and organic traffic grew 200% over the following months. That is the kind of page we want every paid click to land on, from ChatGPT or anywhere else. See the Novo Tour case study.

What we check before calling it done

  • Ads are available for your country and category, confirmed before any budget is committed.
  • Conversions fire correctly in GA4, tested in Tag Manager preview mode.
  • Every ad link has UTM tags that separate ChatGPT from your other sources.
  • The landing page loads fast on mobile and passes Core Web Vitals in PageSpeed Insights.
  • The page answers the question behind the ad in its first lines.
  • A budget cap and a review date are agreed in writing.
  • We know which sources ChatGPT cites for the same prompts, so no ad runs blind.

When it is not the right service

If you need predictable volume now, Google search ads still have far more inventory and history. Start with our Campaigns & Ads service and add ChatGPT as a test once that channel is profitable.

If your budget only covers one channel and your organic presence is weak, put it into AEO first: being the source ChatGPT quotes keeps working after the spend stops.

And if your product has to be seen before it can be understood, as with fashion or food, paid social on Meta and TikTok through Social Ads will usually fit better.

ChatGPT Ads FAQs

We answer the most common questions about our services

What is advertising on ChatGPT?

It is a new way to advertise where your brand appears recommended within the answers generated by ChatGPT. It uses ChatGPT search to show your link or product exactly when the user asks about related topics, integrating naturally into the conversation.

Is it the same as Google Ads?

No. While Google Ads is based on keyword auctions, advertising on ChatGPT is based on intent and chat context. You capture the user when they are investigating or looking for a complex solution, offering a direct answer instead of a list of blue links.

Where do my ads appear?

Your ads appear within the ChatGPT chat interface, specifically when the AI queries the web (ChatGPT search) to answer. They can be seen as source citations, product suggestions, or highlighted links within the answer.

Why does this sit under SEO and not under Ads?

Because the two halves are the same job. A sponsored answer performs far better when the model already treats your site as a credible source on the topic, and that credibility is built with AIO, AEO and GEO. Running the placement without the organic work underneath it is paying to be interrupted.

Is SearchGPT the same as ChatGPT search?

Yes. SearchGPT was the name of the prototype OpenAI tested in 2024, and its features were folded into ChatGPT as ChatGPT search. SearchGPT advertising today means sponsored placements inside ChatGPT search answers.

How much does ChatGPT advertising cost with North Blue?

Management starts from $1500/month plus the ad budget, with setup in 2 to 3 weeks. The ad budget depends on your category and market, and we always start it as a capped test before scaling.

Can you guarantee my brand appears in ChatGPT answers?

Nobody can guarantee organic citations, because the model decides what it quotes. A paid placement buys visibility in the sponsored slot. Being cited inside the answer comes from AEO and GEO work, and we report the two separately so you can see which one is moving.

How do you measure results from ChatGPT ads?

We track answer presence for your priority prompts, citation quality, and cost per qualified visit. Every ad link carries UTM tags, so traffic and qualified leads from ChatGPT are measured in GA4 alongside your other channels.

Do I need a separate landing page for ChatGPT traffic?

Not always. An existing page works if it answers the question behind the ad in its first lines and offers one clear next step. We review it before launch and build a new one only when the current page would waste the click.

Can I run ChatGPT Ads without an SEO plan?

Yes, and we can set it up on its own if you prefer. We still recommend at least an AEO review alongside it, because an ad shown next to an answer that cites a competitor has to work against that answer.

Straightforward pricing

Three ways to work with us, from SEO fundamentals to the full AI search ecosystem. Pick the tier that matches how far you want to go.

SEO Foundations

$900-1400/month. The foundation done right, at the price of a single specialist.

Includes:

  • Full technical and on-page SEO audit
  • Local presence (Google Business Profile)
  • Monthly performance report
  • The base done right, before adding AI channels
Talk to us

SEO + AI Visibility (Most Requested)

$1500-2500/month. SEO plus the AI channels your competitors aren’t watching yet.

Includes:

  • Everything in SEO Foundations
  • One or two AI disciplines added, AEO or AIO based on your diagnosis
  • Visibility across traditional search and AI answer engines
  • Monthly cross-channel report
Talk to us

Full AI Search Ecosystem

$3500-6000/month. Command of every engine that will exist in five years, traditional and AI alike.

Includes:

  • All four disciplines combined: SEO 360°, AIO, AEO and GEO
  • Dedicated strategist
  • Monthly cross-channel report across every engine
  • Option to add the Social combo
Talk to us

Several brands, markets or languages?

We build a custom plan with its own scope and timeline. Tell us what you need and we will reply with a proposal.

Plan something custom

Be early in the channel your buyers already use

We will tell you honestly whether it is worth it for your category yet

Request a quote

Ready to talk about your project?

Contact us today and we will build a plan for your brand together, with clear goals and timelines

Chat with us on WhatsApp

The fastest way to reach us. Send a message and we will reply right away.

Message us on WhatsApp

Contact Information

Hours

Mon – Fri: 9:00 – 18:00, Sat: 10:00 – 14:00 (GMT-3)

Why Choose Us?

  • Personalized strategies
  • Measurable results
  • Expert team

Explore our SEO + AI Ecosystem

Each service addresses a key dimension of modern positioning. Connect traditional strategies, artificial intelligence, and optimization for answer engines and generative experiences.

SEO + AIO + AEO + GEO

Discover our comprehensive solution combining traditional SEO with optimization for assisted and generative engines.

View service

Latin America SEO

International SEO for brands entering Latin America: keywords per country, site structure and hreflang that Google accepts.

View service

SEO 360°

Complete audits, technical optimization, and content that reinforce your sustainable organic positioning.

View service

Local SEO

Google Business Profile, map pack rankings and a page per neighborhood, for businesses whose customers are nearby.

View service

Spanish SEO

Bilingual SEO for US brands: Spanish keyword research, hreflang en-US and es-US, native content and AI answers in Spanish.

View service

AIO (Artificial Intelligence Optimization)

We apply AI to detect opportunities, automate keyword insights, and accelerate strategic execution.

View service

AEO (Answer Engine Optimization)

Prepare your brand for answer engines, rich snippets, and conversational experiences.

View service

GEO (Generative Engine Optimization)

Gain visibility in generative experiences with semantic content, structured data, and curated prompts.

View service

ChatGPT Ads

Paid placement inside ChatGPT answers, alongside the organic work that makes the model cite you in the first place.

View service
Chat with us!