SEO Glossary
Plain definitions of the terms that come up in this work, written by the people doing it. No jargon defended with more jargon.
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Canonical tag
A tag that tells search engines which URL is the authoritative version of a page that can be reached several ways.
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Core Web Vitals
Google's three measurements of real-world page experience: loading, interactivity and visual stability.
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Crawl budget
The number of pages a search engine is willing to fetch from a site in a given period.
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Search intent
What the person typing a query is actually trying to do, which decides what kind of page can rank for it.
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SEO (Search Engine Optimization)
The practice of making a website the result a search engine chooses to show, without paying for the placement.
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SERP
The search engine results page: everything an engine shows in response to a query, not just the ten blue links.
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Structured data
Machine-readable markup that tells a search engine what the things on a page are, rather than leaving it to infer them.
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