Restaurant marketing that fills tables on weeknights
We work on your Google profile, menu and content so the diner who searches Google Maps or asks an AI can see current prices and real photos, and book a table or call you.
On October 25, 2026 we measured the websites of 8 local Latin eateries and bars in Miami, Houston, Los Angeles, San Antonio and Phoenix. We checked six basics: meta description, a single main heading (H1), mobile layout, HTTPS, Google Analytics and structured business data.
2of 8
Pass all 6 basic checks Miss at least one
6 of 8have no Meta pixel, so Instagram ads cannot reach people who already visited.
4 of 8have no tap-to-call phone link, so a diner on a phone has to copy the number.
4 of 8have no single main heading (H1): 2 have none and 2 have several.
2 of 8have no Google Analytics or Tag Manager, so they cannot tell how many diners come from Google.
Source: North Blue Agency survey of 8 eatery websites in Miami, Houston, Los Angeles, San Antonio and Phoenix, October 2026.
01
Restaurant marketing: what your site needs to fill tables
Restaurant marketing starts with what diners check before they leave home: are you open, what dishes you serve, what they cost and whether they can book. If that takes more than two taps on a phone, they pick the place next door.
Your dishes on your site, editable from a panel, with current prices and dietary tags.
Booking, ordering or a tap-to-call button one tap away on every page.
A Google Business Profile with real hours, photos of dishes and the dining room, a link to order and replies to reviews.
Fresh photos and video every month for Instagram, planned around your specials and events.
The plan
Restaurant marketing in one plan
Social media and local SEO in one monthly plan. We work so diners find you in Maps and choose you for what they see on Instagram, and we track it every month.
What owners tell us
“Weekends fill up on their own, but Monday to Thursday we have empty tables. We post when we can and barely show up on Google.”
01
Area Survey
We review 20 to 30 places in your area and cuisine (Google profile, reviews, online ordering, social) and show you where you stand.
02
Profile That Sells
Your Google Business Profile with categories, hours, photos, posts and a reply to every review.
03
9-Signal Check
The nine basic local presence signals, measured before and after, scored from 0 to 9.
04
Plain Report
A monthly report in plain words: calls, direction requests and messages from Google, social reach and next month’s decision.
If you leave it as is
In our survey, 6 of 8 sites missed at least one of the six basics. A diner searching nearby picks the spot with the complete profile and prices one tap away.
If you would rather start with one part
Essential site
Launch
From USD 2,000
If you only have Instagram today: a site of up to 6 pages with food, hours and booking, ready in 2 to 3 weeks.
Todo Service Hogar: a neighborhood business found in 59 areas
For an in-home repair service in Buenos Aires we built a page for each service in each area, with unique content. It is the same base we would use to work the local searches of diners near your restaurant.
Software built around your kitchen and dining room
When a template falls short, we build it. Tools connected to your site or internal panels, so your manager stops doing by hand what a system can do.
On the site
Editable bilingual menu
Old PDFs with outdated prices
Your menu lives on your site and is updated from a form: prices, daily specials and dietary tags.
On the site
Your own pickup ordering
Delivery app commissions on every order
Customers order on your site, pay online and the ticket reaches the kitchen with the pickup time.
Off the site
Deposits and waitlist by text
No-shows on your busiest nights
Asks for a deposit on peak dates and texts the waitlist when a table opens up.
Off the site
Private event quotes
Party and catering quotes built by hand over days
A form that builds a per-person menu proposal for birthdays and company events and sends it to your manager.
Already built
The Novo Tour package builder
For a travel agency we replaced an expensive booking system with a panel inside WordPress: each trip is added with a form and published with no developer involved. The same idea works for a menu: each dish with its photo, price and tags, live in seconds.
Competition for attention is real: according to the industry’s 2025 outlook as reported by a trade publication, 65% of operators planned to invest in digital or location-based marketing in 2025. On menus, the FDA menu labeling rule requires calorie counts only for chains with 20 or more locations under the same name, so most independent spots are not covered. If you grow past that, your website has to carry them too.
How we work with restaurants and bars
We start with what is costing you diners today and leave the heavy lifting for when there is data.
1
Diagnosis
In 2 business days we review your Google profile, your site or Instagram, your online ordering and how someone finds you on a phone.
2
Profile and menu
We complete your Google Business Profile and put dishes and current prices where diners see them.
3
Content calendar
We plan the month around your specials and events and publish on a set schedule.
4
Monthly review
We count calls, direction requests, messages and reach, and decide the next step with numbers.
Questions before you hire us
The ones owners and managers of independent eateries ask us.
How much does the plan cost?
Studio + North Local runs USD 1,450 to 1,950 per month: USD 550 for social and USD 900 to 1,400 for local SEO depending on your area. Combining the two takes 5% off, and we confirm the final number after the diagnosis.
How long until we show up better in Google Maps?
We do not promise a ranking date. From the first month we track calls, direction requests and messages from Google, and you see them in the monthly Plain Report. Monthly plans have a 3-month minimum.
Can you connect my site to Toast or OpenTable?
Yes. We link the ordering, booking or POS system you already use, such as Toast, OpenTable or Square. If you need something of your own, like pickup ordering without commissions, we build it and quote it separately after the diagnosis.
Do I need calorie counts on my online menu?
Only if you are part of a chain with 20 or more locations under the same name, under the FDA menu labeling rule. Most independent spots are not covered.
Is there a minimum term, and what do you need from me?
Monthly plans have a 3-month minimum. We need access to your Google profile and social accounts, your current price list and photos or video of your dishes and space each month.
Should my menu and site be in English and Spanish?
If part of your diners order in Spanish, it helps. A bilingual site is part of Site That Sells; in the monthly plans it is quoted separately.
Want to talk about your restaurant?
Tell us what you cook and which nights are hard to fill. We reply with a diagnosis and a plan with dates.
