Marketing for medical practices and clinics

Marketing for medical practices starts with something concrete: a patient searching for a service finds you, sees whether you take their insurance and books without calling twice. On October 3 and 4, 2026 we reviewed 11 practices one by one: family medicine, pediatrics, chiropractic and dental offices in Hialeah, FL; Sunnyside, WA; Dodge City, KS and Dalton, GA. We checked each website, its Google profile and whether it ran ads.

1. 2 of 11have no working website: one has none at all and the other fails to load with a security error.
2. Of the 9 with a site, 7 have no online booking. Appointments go through the phone or a call-back form.
3. 3sites have no main heading (H1) and another 3 have several, so Google cannot tell what the page is about.
4. 2sites are not built for mobile, and one of them still loads without https.
5. 7 of 9sites are entirely or almost entirely in English, in cities where many patients speak Spanish.
6. Only 1 of 11 runs ads on Meta, and we found no Google Ads under any of their names.

None of these fixes is expensive. Meanwhile, the patient who cannot find the service or the booking button on a phone books with the practice down the street.

1. One page per servicewho provides it, what it includes, at which location and with which insurance. That is what people search for, more than the practice name.
2. Insurance up frontaccepted plans in a searchable list, updated when contracts change.
3. Booking from the phonea visible button on every page, connected to your scheduling system.
4. English and Spanisha full Spanish version when your patients speak Spanish. We write both languages in house.
5. Fast on mobilemany patients search for care from their phone and leave if the page is slow.
6. Medical structured datalocations, hours, phone numbers and services marked up for Google and AI search.

For most practices we reviewed, the package that pays off combines two services with published prices:

1. Professional website, USD 4,500 to 6,500 one timea redesign or new site of up to 15 pages, with services, insurance, locations and booking, full technical SEO and mobile speed.
2. SEO Foundations, USD 900 to 1,400 per monthGoogle profiles per location, reviews, content per service and a monthly report on calls, bookings and searches.

Practices with many locations or a scheduling integration are quoted separately. Details are on the pricing page.