Rebranding
A new logo, palette, typeface and visual language that say professional, adventurous and trustworthy, made to convert as well as to look good.
Novo Tour
In travel, trust is decided in the first few seconds. We rebuilt the agency’s entire digital presence, identity, a WordPress + ACF site, SEO and performance, and the conversion rate tripled.
+3x
growth in conversion rate
90+
PageSpeed on mobile and desktop
+200%
increase in organic traffic
↓
a marked drop in bounce across the site
01 – The challenge
Nobody books a vacation on a site that does not earn their trust.
Novo Tour competes in a market where design, reputation and search visibility decide the sale. They arrived with a dated site that conveyed none of it: few leads, and a conversion that never closed.
- 01 An inconsistent identity: every piece looked like it came from a different agency.
- 02 A slow site with no mobile layout, on the device the trip is searched from.
- 03 Almost no organic presence against much larger competitors.
- 04 No clear path to inquire: interest never became a lead.
Before and after
The conversion rate tripled
Identity
Before
A different logo, palette and typeface on every channel.
After
One visual system that reads as professional and adventurous at once.
Speed
Before
Slow loading and a layout that did not respond on a phone.
After
PageSpeed 90+ and Core Web Vitals optimized.
Search
Before
No SEO architecture and no structured data.
After
+200% organic traffic within a few months.
Conversion
Before
Few inquiries, and forms buried down the page.
After
Templates built around the inquiry: conversion x3.
02 – What we built
Brand, development and SEO as one strategy.
WordPress + ACF, built to measure
A fully custom site on Advanced Custom Fields: flexible templates built around clarity and conversion, with the client in full control of the content.
SEO and performance
On-page strategy, technical optimization, Core Web Vitals work and structured data, for as much visibility and speed as the site can carry.
- WordPress
- ACF
- On-page SEO
- Core Web Vitals
- Schema.org
03 – Results
Immediate, and measurable from launch.
+3x
Conversion rate
More than tripled after launch.
90+
PageSpeed
On mobile and desktop, held since the launch.
+200%
Organic traffic
Growth across the first months.
↓
Bounce rate
A significant reduction on every page.
04 – The builder underneath
A trip builder made for how travel agencies actually sell.
Before we came on, Novo Tour was paying for an expensive, overbuilt booking system meant for agencies far bigger than they are. We replaced it with a package management system built entirely around how they sell trips: every trip is its own record, with a short description for what’s included, a full day-by-day itinerary editor, validity dates, a cover image, a banner image and a photo gallery, plus a destinations taxonomy so packages can be filtered and cross-linked by country and region. Publishing a new trip, a seasonal offer, or a group departure takes their team a single form, with no developer involved. The clean, minimal design around all of this was the client’s own call: they wanted the builder and the information to be correct and fast to use, with nothing flashy competing for attention. The same approach works for any travel agency whose workflow doesn’t fit an off-the-shelf platform: the builder adapts to how you sell.
- A custom package system Every trip is its own record: description, itinerary, dates, images and destination tags, publishable by the client's own team with no code and no developer involved.
- Built to adapt to the agency Because the builder was made around Novo Tour's own workflow, it fits any agency that sells by package, season, destination or group.
- A deliberately simple design The clean look was the client's choice: they wanted the builder and the information front and center.
Does your site produce inquiries, or only visits?
Let's start with where your bookings are being lost today.