Rebranding
New logo, color palette, typography, and visual language that conveys professionalism, adventure, and trust. Built to convert browsers into buyers.
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Novo Tour
Novo Tour is an Argentine travel agency. We rebuilt their entire digital presence from scratch: new brand identity, a fully custom WordPress site powered by ACF, and a focused SEO and performance strategy that drove conversions through the roof.
- 2024
- Web Development & Rebranding
+3x
Conversion rate growth
90+
PageSpeed score
+200%
Organic traffic increase
About the client
Novo Tour is a travel agency based in Argentina, specializing in national and international travel packages, custom itineraries, and group tours. They operate in a highly competitive market where trust, design, and search visibility are critical to standing out.
Industry: Travel & Tourism
The challenge
Novo Tour came to us with an outdated website that failed to convey trust or drive bookings. Their brand had no consistent identity, their site was slow and not mobile-friendly, and they had virtually no organic search presence. Leads were low and conversion was suffering.
Our proposal
We designed a complete solution covering every layer of their digital presence: how the brand looks and feels, how fast the site loads, and how it ranks on Google.
WordPress + ACF Development
Fully custom WordPress site with Advanced Custom Fields, giving the client complete control over content. Flexible page templates built for clarity and conversion.
SEO & Performance
On-page SEO strategy, technical optimization, Core Web Vitals tuning, and structured data implementation to maximize organic visibility and site speed.
The results
After launch, the results were immediate and measurable. A faster, more trustworthy website with strong SEO foundations translated directly into more inquiries and revenue.
Results
- Conversion rate more than tripled post-launch.
- PageSpeed score improved to 90+ on mobile and desktop.
- Organic traffic grew by over 200% within months.
- Significant reduction in bounce rate across all pages.
In closing
The Novo Tour project is a clear example of what happens when branding, development, and SEO are treated as one unified strategy rather than separate tasks. A coherent identity, a fast and intuitive site, and strong search visibility created a virtuous cycle that multiplied their results.