Notes on digital marketing, branding, SEO and the web, written by the people doing the work.
In 2026, the world of online positioning keeps changing at a rapid pace. It's no longer enough to appear on the first page of Google: artificial intelligence now generates complete answers that often satisfy the search without the user ever needing to click a link.
Read more: SEO and AIO in CABA (2026): How to Adapt Your Strategy to the New Digital LandscapeDiscover why AI costs are rising and companies are hiring people again. Explore the AI cost paradox and how human talent is becoming more valuable than ever.
Read more: The AI Cost Paradox: Why Companies Are Hiring People AgainA practical guide to improving your digital presence in 2026: your website, SEO and AI content, social media, automation and online reputation.
Read more: How to Improve Your Digital Presence in 2026Purchasing decisions are no longer made (only) on Google. They happen on TikTok, Reddit, YouTube, Amazon, and through AI-generated responses. This shift is forcing brands to move beyond “ranking” and instead seek validation in the spaces where decisions are actually made.
Read more: From Search to Being Chosen: How to Optimize for the Moments That Decide
