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A clear proposition and social proof up top, with nothing in the way of understanding what is for sale.
Veri Bianco’s wellness platform went from running on messages to selling on its own: an identity of its own, a shop that delivers automatically, and an infrastructure that needs no daily attention.

01 – The challenge
Veri was selling programs, recipe books and one-to-one sessions by arranging every sale herself. She needed a coherent identity, a shop that could sell digital products, and a technical operation that would hold up without her.
The purchase flow
A clear proposition and social proof up top, with nothing in the way of understanding what is for sale.
Programs, recipe books and sessions ordered by the kind of need they answer.
A short WooCommerce flow, built to be finished from a phone.
A confirmation email and immediate access to the material, with nobody in the middle.
Nobody writes an email or sends a file by hand: the transactional email and the download go out on their own the moment the payment clears.
02 – What we did
Logo, color palette and typographic guidance that read as professional and warm at the same time.
WordPress with WooCommerce and an architecture aimed at conversion: home → catalog → checkout, with downloadable products and sessions.
Domain and DNS management, SSL, backups and basic hardening, with continuous maintenance and updates.
Loading products, UX and technical SEO adjustments, and compatibility fixes as the catalog grows.
03 – Results
04 – Ongoing support
We still look after hosting, the domain, security and the adjustments that turn up as the catalog grows.
Let's build the shop that delivers it on its own, with your brand on it.