Identity & Visual System
Creating a logo, color palette, and typographic guidelines that reflected professionalism and warmth.
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Verigoodlife
VeriGoodLife is Veri Bianco’s wellness platform. At North Blue we handled branding (logo and color palette), website + e-commerce, hosting and domain, and provide ongoing technical support.
- 2025
- Branding & E-commerce
+800%
Increase in monthly sales
~1.2s
Mobile performance
100%
Hosting Uptime
About the client
VeriGoodLife is the wellness platform created by Veri Bianco, focused on offering healthy eating programs, recipe books, and personalized sessions. They are dedicated to improving their clients’ quality of life through accessible and professional content.
Industry: Wellness & Health
The challenge
The main challenge was to professionalize Veri Bianco’s personal brand, which until then had been operating informally. They needed a coherent visual identity, a robust e-commerce platform to sell their digital products, and a simplified technical operation that didn’t depend on manual processes.
Our proposal
We proposed a comprehensive solution to build a solid and autonomous digital presence. Our approach centered on three pillars:
E-commerce Platform
Developing a WordPress + WooCommerce site focused on conversion, with 100% automated purchase flows and product delivery.
Infrastructure & Support
Managing hosting, domain, security (SSL, backups), and providing ongoing technical support to ensure platform stability and growth.
What we set out to achieve
- Professionalize the brand with a coherent, mobile-friendly identity.
- Sell programs, recipe books, and 1:1 sessions online.
- Simplify operations (payments, deliveries, maintenance).
- Optimize performance: fast load times and high availability.
What we did
Identity & Visual System
Logo and color palette; typographic usage guidelines.
Website + E-commerce (WordPress + WooCommerce)
Conversion-focused architecture (home → catalog → checkout). Downloadable products and sessions/plans. Automated confirmation and instant delivery flows.
Hosting, Domain & Security
Domain/DNS management, SSL and backups. Ongoing maintenance and updates.
Technical Support
Product uploads, minor UX/technical SEO adjustments, and compatibility fixes.
The stack
Built with
- CMS: WordPress
- Commerce: WooCommerce (downloadables + services)
- Infra: Managed hosting (SSL + backups + basic hardening)
- Automation: transactional emails and immediate material delivery
The results
The implementation of the new platform and brand strategy generated exceptional results in a short period, validating the approach and investment.
Results
- Monthly sales increase of over +800%.
- Mobile load time of ~1.2 seconds.
- 100% hosting uptime since launch.
In closing
The VeriGoodLife case demonstrates how a comprehensive digital strategy can transform a personal brand into a profitable and scalable online business. The combination of solid branding, an efficient technology platform, and reliable support was key to exceeding the objectives.