Vinnie Fisher
How a leadership mentor became a go-to voice on AI trust in 12 months
We repositioned Vinnie Fisher, founder and CEO of SiteTrust, from leadership mentor to a reference on AI trust and transparency: 245 original LinkedIn posts, two podcast features and two stages at the Scale With Stability Summit.
01 – The client
A 26-year career, four books and three exits.
Vinnie is a corporate attorney with a 26-year career, a serial entrepreneur and the author of four books. He built and exited three seven-to-eight-figure companies.
Until late 2025 he ran Mentor Academy, his mentoring and coaching organization for leaders.
02 – The challenge
A new category, and an audience that knew him for something else.
In September 2025 Vinnie decided to close Mentor Academy and go all in on SiteTrust, an AI disclosure certification for businesses. His audience knew him as a leadership mentor, and SiteTrust’s category was new and needed explaining. He asked us for three things:
- Reposition his personal brand while keeping 20 years of credibility.
- Make his LinkedIn profile the main place for the conversation on AI trust.
- Take his message beyond LinkedIn, through podcasts, events and stages.
03 – Strategy
One clear territory: trust as the core problem of AI adoption.
We built three content pillars on top of that territory:
- AI transparency and disclosure, explained through real cases.
- Regulation and compliance in plain words: the EU AI Act and U.S. state laws.
- Leadership and responsible adoption, the bridge to his mentoring story.
One writing rule held it together: every post ties a news story of the week to a data point and a concrete action for business leaders. His legal background brought authority, and his mentor voice brought warmth.
04 – How we did it
Five stages across twelve months.
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01
October to December 2025
Transition
We told the Mentor Academy closing story in his own words, updated his headline and profile, and started posting on AI disclosure.
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02
January to March 2026
Content system
Close to one post per business day, across text, carousels, captioned video and articles from his Trust Signal newsletter.
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03
April to June 2026
PR and podcasts
We booked him on leadership and entrepreneurship shows, where he introduced his Trust Gap framework: integrity, awareness and courage.
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04
Year-round
Events and keynotes
Talks on trust and responsible AI adoption. Every appearance came back to LinkedIn as a captioned clip or a photo with a takeaway.
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05
July to October 2026
Optimization
Monthly engagement reviews. We leaned into regulation and breaking news, the topics that drove the most conversation.
05 – PR
Beyond LinkedIn: podcasts and stages.
Podcasts
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May 24, 2026Headsmack: Conversations with Misfits
The Trust Gap: what AI is about to expose about your business.
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Apr 14, 2026Catalytic Leadership
The AI trust crisis and the four pillars of responsible AI adoption.
Events and stages
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Nov 9-10, 2026, upcomingHigh Capacity Leaders mastermind with John C. Maxwell
West Palm Beach, FL. Host and co-owner: in September 2026 Vinnie became a partner in High Capacity Leaders alongside John C. Maxwell, Mark Cole, JC and Karen Hite.
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Jul 26-29, 2026The Commitment Summit
Dominican Republic. Participant in a retreat for faith-driven entrepreneurs and leaders.
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Apr 22-24, 2026Scale With Stability Summit
Harding University, Searcy, AR. Speaker on two stages, in a lineup with John C. Maxwell. His talk: why prospects don’t buy even when the offer is solid (the trust gap).
06 – LinkedIn results
245 posts, and a conversation that kept growing.
October 2025 to October 2026, counting original posts only.
- Original posts
- 245
- Total reactions
- 2,949
- Total comments
- 1,016
- Followers
- 30,861
07 – Top posts
The three posts that travelled furthest.
Ranked by reactions plus comments, original posts only.
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#1
Nano Banana Pro and why people can no longer tell what's real
- 87 reactions
- 93 comments
- 4 reposts
- #2
- #3
08 – What we learned
What a year of posting taught us.
- Reacting fast to big news multiplies the conversation: the top post earned more than 7x the average reactions.
- Plain-language regulation sparks debate among executives: two of the top three posts come from this pillar.
- His personal story, closing a profitable company to start another, made the repositioning credible.
- Live stages fed the feed: the Scale With Stability talk came back to LinkedIn as recap posts on the trust gap.
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