Headless WordPress
The CMS stays as a content panel and renders nothing the public ever sees.
Zipnova
A logistics product built to scale had a site that did not show it. We rebuilt the whole thing: a new identity, a Next.js front end over headless WordPress, and an SEO and performance strategy that holds on its own.
95+
PageSpeed on mobile and desktop
+250%
growth in organic traffic
40+
carriers integrated into the panel
100%
Core Web Vitals in green
01 — The challenge
A platform built to scale deserved a site built to perform.
Zipnova connects merchants with more than 40 carriers from a single panel. The product was solid; the digital presence did not say so, a generic brand, a slow site, difficult navigation and almost no SEO at all.
- 01 A generic brand, indistinguishable from the rest of the logistics sector.
- 02 A site too slow and awkward to navigate to judge the product on.
- 03 SEO in name only: no architecture, no structured data.
- 04 Every content change had to go through development.
The architecture
Edit in WordPress, serve with Next.js
Flexible ACF
Content blocks modelled as fields: the team assembles pages without new templates.
WPGraphQL
The front end asks for exactly the data it needs, and nothing else.
Next.js App Router
Static rendering and optimised routes: the speed is part of the architecture.
The content team publishes from ACF without touching code, and the front end is served statically: the speed does not depend on who is editing.
02 — What we built
Brand, stack and visibility as one project.
A complete rebrand
Logo, colour system, typography and UI components made to say trust, speed and technical authority.
Next.js + headless WordPress
An App Router front end consuming WordPress through WPGraphQL, with ACF handling every flexible content type.
SEO and performance
Technical audit, Core Web Vitals, structured data, a sitemap strategy and on-page content architecture.
- Next.js
- Headless WordPress
- ACF
- WPGraphQL
- Core Web Vitals
- Schema.org
03 — Results
Fast from day one, and growing from the first week.
95+
PageSpeed
A score held on mobile and desktop since launch.
+250%
Organic traffic
Growth within the first quarter after launch.
Green
Core Web Vitals
LCP, CLS and INP in green across the whole site.
0
Dependence on dev
The content team publishes and edits on its own.
04 — In short
A site that is fast by default and editable without developers.
With a solid rebrand and an SEO strategy with its feet on the ground, the digital presence is finally the equal of the product behind it.
- PageSpeed 95+ on mobile and desktop.
- Organic traffic up 250% in the first quarter.
- The content team updates pages with no help from development.
- Core Web Vitals in green across the whole site.
Is your product better than your site?
Let's talk about the stack before we talk about the design.