Rebranding
Complete visual identity overhaul: logo, color system, typography, and UI components, crafted to communicate trust, speed, and technical authority in the logistics space.
Back to portfolio
Zipnova
Zipnova is an integrated logistics platform for e-commerce businesses. We rebuilt their entire digital presence: new brand identity, a blazing-fast Next.js frontend powered by a headless WordPress + ACF backend, paired with a full SEO and performance strategy.
- 2025
- Web Development & Rebranding
95+
PageSpeed score
+250%
Organic traffic growth
40+
Carrier integrations
About the client
Zipnova is an integrated logistics platform designed for e-commerce businesses. It connects merchants with 40+ carriers, offering inventory control, route optimization, warehousing, and automated order processing, all from a single dashboard. Their mission is to simplify fulfillment at any scale.
Industry: Logistics & E-commerce
The challenge
Zipnova had a powerful product but a digital presence that didn’t reflect it. Their brand felt generic, the site was slow and hard to navigate, and their SEO was essentially non-existent. A platform built for scale deserved a website built for performance.
Our proposal
We architected a modern stack that gave Zipnova the best of both worlds: the raw performance of Next.js on the frontend, and the editorial flexibility of WordPress with ACF on the backend, all wrapped in a completely new brand identity.
Next.js + Headless WordPress
Next.js frontend (App Router) consuming a headless WordPress backend via WPGraphQL. Advanced Custom Fields powers all flexible content types, giving the client full editorial control without touching code.
SEO & Performance
Technical SEO audit and implementation, Core Web Vitals optimization, structured data, sitemap strategy, and on-page content architecture, all tuned for maximum organic visibility.
The stack
Built with
- Frontend: Next.js (App Router)
- CMS: WordPress (Headless) + Advanced Custom Fields
- API: WPGraphQL / REST
- Hosting: Managed cloud infrastructure
- SEO: On-page, technical, structured data
The results
The new stack delivered exceptional performance numbers from day one, and the SEO strategy began compounding results within weeks of launch.
Results
- PageSpeed score of 95+ on mobile and desktop.
- Organic traffic grew by over 250% within the first quarter.
- Content team can now update pages without developer involvement.
- Core Web Vitals all green across the entire site.
In closing
The Zipnova project showcases what a modern headless architecture can unlock: a site that’s fast by default, editorially flexible, and built to scale. Combined with a strong rebrand and a grounded SEO strategy, the result is a digital presence that finally matches the quality of the product behind it.